NGR's Blog

Internet has revolutionized the way business is operated harnessing limitless opportunities to perform routine to critical organizational functions. Cloud Computing is a remarkable shift in IT industry, which enables virtually anyone for reliable, scalable and on demand robust IT as a Service solutions stacks. Platform as a Service is a cloud service offering which enables the development, deployment, integration and maintenance of key business applications without even buying the underlying backend architecture, on a convenient pay as you go model, where all these applications are hosted on the provider’s infrastructure and are entirely accessible via internet.

Many B2B companies view their website as digital fronts for their promotional material and so, they create sites which contain their product information and do not bother with anything else beyond that. That’ s a huge mistake. More and more B2B buyers are spending time online to research product information. by online, I mean spending time on search engine results and not social media. Why not make product information available to B2B buyers in a format that would encourage more time spent on your site than having them go elsewhere?

Many companies have their websites developed by their IT department with little involvement by Marketing. If that’s the case with your company, immediately extract your best online selling tool from the hands of bureaucratic IT departments and hand over the site to Marketing who should plan and drive the website going forward.

A client recently requested me for a quick example of ways I implement marketing automation with a representative example, or case study. Here's a version of my submission to his compilation…

Over time I've enjoyed designing, deploying, measuring and improving numerous automated marketing initiatives for brands and businesses of all sizes. Due to this fact, I’ve begun to frame these initiatives in a number of simple strategies, allowing me to quickly develop automated marketing campaigns to develop customer-brand relationships and drive revenue. These automated campaigns form a baseline of activity personalized for every customer to drive revenue each and every day, automatically and without manual intervention or having to “reinvent the wheel” with ad hoc campaigns season after season. Here's the general framework for the marketing automation designer.

Find out below what you will need to generate an email campaign that allows you to send your marketing results to new heights.

Can you honestly say that you feel the love emanating from your loyal subscribers?  If the answer is ‘no’ and the feeling is more like that of licking a cactus, then you could assume that you aren’t engaging with your subscribers very well, if at all. As you know, engagement is one of the first things you need to establish and meticulously maintain if you want to reach the goals you have in mind. If the thought of this strikes fear in your heart and mind, fear not! Engaging with subscribers has become infinitely easier over the past few years and today there are scores of different online platforms you can choose to connect with your valuable customers on.

Marketing Automation is one of the fastest growing segments in the CRM market. It wasn't that long ago that people weren't even sure what marketing automation was or how it functioned. Now, marketing teams are aggresively seeking out these systems. Clearly, the marketing automation industry has a strong tailwind at its back. But where is it coming from?

The B2B sales environment has changed drastically. Sales professionals are finding that it is increasingly challenging to reach potential prospects, and they are changing their business tactics in order to cope. At our software development company, NGR Technosys, we have experienced this first-hand through our phone calls with the thousands of software buyers we interact with each day. There are several specific trends that are changing the way buyers purchase, making marketing automation an essential addition to any organization.

iPhones, iPads, Android machines, Tablet PCs, Facebook, Twitter, eMail… you seem to be busier than ever just trying to catch up with the thousands of things going on at the same time.

Direct contact with your customers and prospects, like talking face to face, picking the phone to talk to them is getting lesser by the day.

And it is getting more and more important to stay in touch with your customers, prospects… not only stay in touch, but stay at the top of their minds.

Sure you can’t visit them frequenty… too time consuming, and too expensive…

But there is a simple solution to this problem, and it helps you to stay in touch, and stay on top of their minds.

How crucial is it for your organization to have a professional web presence? The reply to that query is a resounding YES! Your organization’s website is definitely one of the most essential marketing communications tools you should have. It is definitely working for you. It’s a representative that’s accessible 24 hours, 7 days every week and often the foremost place a prospect gets information about your organization or products. However, what does your current website say about your organization?

There are a many advantages of Email Marketing over advertising in magazines. I am listing a few of them here for you to review and decide for yourself. Let me know if you agree with them or not.

How do you show your potential subscribers the value of your products? Do you keep in touch with them throughout their buying cycle in a way that is both scalable and customized? Static web pages no longer work. Batch-and-blast emails treat everyone the same, unless you hire a team to parse out industry segments and content clicks. But a wide variety of platforms let you automate your marketing based on profile fields and activities.

Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. Call them the commandments of email marketing or call them best practices; here are 18 ideas to improve your delivery, open, and response rates.

Thanks to the rapid growth of technology and an Internet savvy populating, building a dynamic and paperless franchise organization has become extremely easy and cost-effective. Today, a large number of growing franchise organizations are actively implementing technology solutions to create new revenue opportunities, streamline their operations and cut costs associated with paper-based processes. In fact, some of the fastest growing franchise concepts (with growth rates of over 40-50%) out there are more then 90% paperless and attribute a big part of their success to technology.

Current technology solutions can help to enhance all aspects of franchise operations including sales,marketing, operations, support, financials, customer management, training, supplies, etc. Implemented properly, they can provide franchisors and franchisees with the competitive edge necessary to win over new franchisees and customers while reducing costs to improve profitability. Lets take a look at some of the franchise operations that can be enhanced by leveraging technology.

Lead generation is an integral part of all B2B marketing teams and they are facing increasing pressure to address the complexity and fragmentation of marketing efforts.

Conventional marketing techniques are rapidly becoming ineffective. Marketing teams are constantly under pressure to deliver more qualified leads. Increasing marketing complexity, mandate to do more with less and converging pressures is pushing marketers to increasingly look for the technologies and tools to address these challenges and automate marketing operations. But most often organizations lack standardized marketing processes resulting in mis-alignments and inconsistencies. Coupled with frequent change of people in marketing departments companies routinely lose key lessons learnt and corporate memory. All this makes adoption of Marketing Automatons an imperative for marketing departments.

When the money is tight, the general rule of thumb is that small businesses need to tighten their purse strings and draw back from efforts like marketing and advertising.

But what if companies actually spent more on their marketing when things were tough? Could marketing department managers just this to their bosses?

It is not a big secret that many small businesses falter not long out of the gates; with some reports stating more than three-fourths of businesses go under in their first year.

While the reasons can vary, one of the main reasons companies bite the dust early on is they do not understand what their special niche or true market really are. Without understanding these areas, many companies are doomed for failure.

The following tips are sure're ways to successfully grow your email list.

GIVE MORE INFORMATION AND LESS PROMOTION.

It’s okay to email the occasional product promotion; after all, you’re a business with a product or service to sell. However, offer valuable information such as reports, blog posts, or videos in most of your email newsletters.

Email marketing is an extremely effective marketing medium in B2B business scenarios. Unlike consumer marketing where customers are innumerable, customers are easily identified and limited in any B2B. Since the number of people to be addressed is limited, and contact details obtained relatively easily, Email marketing can be leveraged with potent benefits to the organization.

In B2B Email marketing the fundamental principles of marketing continue to be relevant. It definitely pays off to spend some time thinking,formulating and documenting a email marketing strategy prior to initiating any customer communication.

Today, 39% of the overall vacation trips are booked on the Internet. Email marketing is the most cost effective and easiest way  to communication online.

Email marketing is an ideal complement for your website for a decent presence over the Internet. With one among the NGR's packages that fit your needs the most you'll be able to increase your online bookings and give a boost to your CRM strategy.

While there's no denying email marketing works wonders for the general consumer, does it work in business to business sales and marketing campaigns?

Email marketing is an excellent and inexpensive way to incentivize existing and new customers to make a purchase. While it has its uses in consumer related sales, whether it applies in B2B (Business to Business) marketing and sales efforts remains somewhat uncertain. In order to clarify its benefits, its best to explain how it can not only help in B2B sales, but how it helps to increase a company’s market share.

Companies use email marketing as a tool to deliver product or service information directly to their existing or potential customers. In doing this, a company may include a market and industry newsletter, product or service specifications, information on product usage as well as a summary of a given customer’s account.

As marketers we are often so focused on new customer acquisition that we sometime forget to pay attention to the customers that we already have. That would be a massive mistake.

It costs 6-7 times more to acquire a new customer than it does to keep an existing one. You are 4 times more likely to close business with an existing customer than you are with a new prospect.

As far as the metrics that are available for you to use to evaluate your email campaign, there are a few; however it really doesn’t have to get complicated. There are a core group of these commonly used that will enable you to successfully track the most important aspects of your campaign.

We’ve looked at 6 of the most popular metrics, which if you follow carefully and use the data gathered effectively, will take your campaigns from strength to strength.