NGR's Blog

Email marketing is faraway from dead, regardless of what the so called experts say. In reality modern-day software applications are putting the ability of Fortune 500 companies within the  hands of Main Street businesses - leveling the playing field at last.

You have challenges to make sure, which include creating and maintaining an opt-in list - which means you won't jeopardize your organization's respectable name plus your established goodwill within the  marketplace. Delivering the message you need to the people you desire to receive it - in all probability a unique offer for individuals renewing their service contracts that's only there for people beyond the very first year after purchase. And correctly managing responses so the proper actions are triggered automatically!

Not all prospects are 'ready to buy'. However, these prospects have to be kept engaged, if you want them to ultimately buy your product. And keeping them engaged is all about conveying the right messages at the right time, to make them choose you. And this is what 'lead nurturing' is all about. From the time you identify a prospect, till the time they are convinced that your product is what they need, you have to keep their attention with a series of time-appropriate messages.

Often, in marketing, inappropriate or untimely communication may lead to a leaky sales funnel, which can increase your customer acquisition costs, and make your marketing efforts ineffective. And this is why mature marketing processes try to plug these gaps with suitable lead nurturing programs. While this is easier said than done, with marketing automation entering the arena, lead nurturing programs have become much simpler to design and launch. However, rolling out an effective lead nurturing program still rests in your hands, because you need to employ the right channels, send out the right messages at the right time.

There are a many advantages of Email Marketing over advertising in magazines. I am listing a few of them here for you to review and decide for yourself. Let me know if you agree with them or not.

There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers.

So what are the ways that B2B email marketing is different than B2C email marketing?  Here’s 7 differences:

Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus.

The use of email marketing in B2B markets offers special incentives for companies. One of the most immediate advantages is the low cost. According to a current survey by Forrester Research, communication via email can save you up to 80% of the costs associated with postal direct marketing campaigns. This also applies to lead time. While a print mailing usually requires three months of preparation, email campaigns generally only need three to five days.

In theory email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. The ability to reach your target audience and convince them to make a purchase cannot be underestimated. This article will provide some insight into how Internet marketers can effectively reach their target audience.

The simplest way to reach your target audience is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information. Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased. This is because the group of email addresses you compiled all have an interest in the products or services you offer while there is no information on the other set of email addresses to indicate whether or not the members will even have an interest in the products or services you offer.