Why NGR for Cross-channel marketing optimization?

NGR’s Cross-channel marketing optimization capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• Build an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.
• Enable use, re-use and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Close the loop by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple or custom).
• Integrate digital marketing and cross-channel marketing efforts by using a single software platform that allows both efforts to leverage the same data and marketing building blocks.