As far as the metrics that are available for you to use to evaluate your email campaign, there are a few; however it really doesn’t have to get complicated. There are a core group of these commonly used that will enable you to successfully track the most important aspects of your campaign.
We’ve looked at 6 of the most popular metrics, which if you follow carefully and use the data gathered effectively, will take your campaigns from strength to strength.
There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers.
An opt-in list can be defined as a list or database that contains email addresses of people who consented to receive the advertiser's email messages. The messages come in various forms, such as product and web site updates, or ezines. Opt-in lists are regarded as the most powerful marketing tool available on the world wide web, because opt-in lists can provide marketers with direct means of communication with potential customers, and gives a chance to promote products and services, plus building a continuing relationship with them.
Marketing through email has become the primary means of many advertisers to reach out to its customers. They are immensely attracted by the fact that email marketing allows them to communicate with their customers directly, with very minimal cost, compared to direct mail marketing.
An often asked question in my email marketing seminars is - What's the difference in B2B and B2C Email marketing?
Since this lack of understanding stems from the fact that we are both consumers at home and work, and businesses at the same time. Further, the fine line between work and home computing is getting blurred all the time as we do office email at home, and look for phone or other gadget bargains at work...
Here, I explain the key difference in B2B email marketing and B2C email marketing as I understand it.
Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus.
The use of email marketing in B2B markets offers special incentives for companies. One of the most immediate advantages is the low cost. According to a current survey by Forrester Research, communication via email can save you up to 80% of the costs associated with postal direct marketing campaigns. This also applies to lead time. While a print mailing usually requires three months of preparation, email campaigns generally only need three to five days.
