Resources - NGR Technosys

Create Your Own On-line Community

Launch community sites for your clients and start on-line conversations. Introduce new ideas through blogs, get feedback from your clients, create focus groups or empower clients to help each other through discussion forums.

Your Community, Your Rules, Your Branding

With NGRPulse, you can run your community and design it as you want. You're the one who defines the rules and who controls the content and discussions. Your community can be completely branded for your organization and it can be easily integrated with your main website.

Integrate with Facebook, Twitter, Live ID and Open ID

Although having your own community has its advantages, you may still want to integrate it with major social networks. NGRPulse allows you to authenticate visitors using their Facebook, Live ID and Open ID accounts so that they do not have to create just another name and password. You can also share the content from your Twitter account or Facebook page and display it on your website.

Enterprise Blogging

NGRPulse allows you to create any number of blogs for your staff and let them share their ideas with your audience. Unlike the usual free blogging platforms, NGRPulse provides full control over the published content, so you can set up a workflow/review process to avoid publishing classified information or content that is not aligned with your communication strategy. It also allows you to keep track of published content and moderate comments.

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Discussion Forums

Forums are often the core of every community. You can use them to start discussions between you and your audience or between audience members. NGRPulse comes with full-featured forums that support:

• moderation
• private forums
• e-mail notifications
• forum search
• file attachments
• quoting
• BB-code formatting
• and others.

Message Boards

Message boards represent a simple alternative to forums. You can use them for comments of your articles and other content. Moreover, the message boards enable product reviews with rating. Similarly to Forums, they can also be moderated.

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Wiki and User Generated Content

In Web 2.0 world, the visitors often become the authors of the website. NGRPulse comes with out-of-the-box support for user generated content. You can allow public users or site members to contribute with their own articles and media. This can be used for wiki pages, knowledge base articles or even for classifieds or partner directories.

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Groups

Groups allow community members to talk about their shared interests. For example if you run a community site for travelers, you can create groups like "American travelers" and "European travelers". Or you can create focus groups for particular products or new ideas.

Friends

The Friends module allows you to build social networks - personal or professional. You can create a community site where registered users can join with their peers.

Media Libraries

The site visitors, site members or group members can upload media files, including images and video.

Private Messaging

Private messaging allows the community members to send private messages to other users, without knowing their e-mail address.

Community Management

Managing a large community may be a difficult task. NGRPulse has been designed to manage millions of site members and provides advanced management features including:

• abuse reporting
• bad words blocking
• IP address blocking
• user account disabling
• user registration approval

NGRPulse versus Facebook

While Facebook is the biggest social network in the world and it's easy to create your own Facebook page, there are several reasons why having your own community makes a better sense:

• Nobody can remove your community
• You define the rules for how your community works
• You control the privacy of the community members
• You can design the community as you want
• You can develop custom features fully integrated with your website
• You don't depend on availability and up-time of external services
• You can integrate the community with other systems, such as CRM
• ... and you can always connect your community with Facebook, Twitter and other sites.

Get Instant Marketing Results with NGRPulse EMS

For marketers who require an integrated customer experience management solution, NGRPulse Enterprise Marketing Solution is the answer for optimizing your website and achieving higher campaign ROI.

All You Need to Manage Customer Experience across Multiple Channels

NGRPulse Enterprise Marketing Solution (EMS) is an integrated Customer Experience Management (CXM) solution that extends the NGRPulse CMS Ultimate Edition with additional enterprise and marketing features. It empowers marketers to deliver and optimize real-time customer centric marketing across multiple channels.

Unlike other CXM products, NGRPulse EMS doesn’t require overly complex configuration and delivers results almost instantly. It provides a complete on-line marketing solution fully integrated with CMS which means you don't have to use several applications and spend money on painful integration. It gives you a unified view of your marketing activities and customer data.

Reach Existing and New Clients with E-mail Marketing

The improved E-mail Marketing functionality provides all features required to effectively manage e-mail newsletters and campaigns and track subscriber activities.

The improvements include:

• open e-mail tracking – who opened your e-mail
• click-through tracking – who clicked which links
• bounced e-mails monitoring – identify invalid e-mail addresses and automatically block subscribers
• double opt-in – require e-mail address confirmation before subscription
• faster and more stable sending of large number of e-mails using an external Windows Service and multiple SMTP servers
• and others

Get Insights into Visitor Needs with Web Analytics

Measurement is the key to ensure the success of your digital marketing. With the improved Web Analytics module, you can easily:

• track visited pages
• monitor campaigns, conversions and referring URLs
• identify landing pages, exiting pages and time spent on page
• analyze visitors by countries, browsers and other details

Measure Campaign Results and Maximize Your ROI

Why waste your marketing dollars? Let NGRPulse EMS help you make smarter investments based on real results. With Campaign and Conversion tracking, you can easily evaluate results of your campaigns and compare them to costs. You will immediately know which campaign is profitable and which should be terminated.

Get 360-degree View of Visitors with Contact Management

NGRPulse EMS comes with new Contact Management module that tracks all activities of visitors on your site, both anonymous and registered. Visualize your real time customer information in a single location. You can use this data for personalization of website content, lead nurturing, campaign optimization and other marketing activities.

Optimize Your Website and Increase Conversion Rates

The new A/B Testing and Multivariate Testing modules allow you to quickly test several versions of the page and identify copy and graphics that leads to most conversions, such as sales, submitted forms, whitepaper downloads and others.

Unlike Google Optimizer and similar external services, NGRPulse CMS provides marketers with a fully integrated solution that allows them to conduct tests without technical knowledge and see the results instantly.

Identify Customer Segments and Deliver Personalized Content

Customers come to your website with different needs. Identifying and addressing those needs will allow you to deliver a better customer experience and increase your ROI.

NGRPulse EMS comes with Segmentation and Personalization engine that automatically serves the most relevant content to the visitors based on their:

• demographics – location, age, position and other contact attributes
• behavior – visited pages, campaigns, purchased products, downloaded documents, etc.

A powerful rules engine enables marketers to define customer segments and which content will be delivered to each segment – all without programming. Using multiple types of criteria you can make the segments as granular as required.

Make Your Sales Team More Productive with Qualified Leads

If your website generates thousands of leads, your sales team may waste their time going through the long lists of people with fake names and invalid phone numbers. Using the Lead Scoring module, you can easily identify hot leads and make your sales team more productive.

Since NGRPulse EMS provides you with detailed data about every visitor, you can set up rules that identify the visitors who are most likely to become your clients based on their profile attributes (have corporate e-mail address, company name and phone number) and behavior (came from particular campaign, visited chosen pages, downloaded more than 3 whitepapers, etc.). For every rule you specify, the lead gets points towards particular score ("Hot lead", "Prospect partner", etc.)

Everything you need to create a successful on-line store

• Highly flexible e-commerce platform
• Strong content management functionality
• Powerful Online Marketing Solution

Start and grow your business with the NGRPulse E-commerce SolutionNo restrictive design templates – present your brand the way you want toStart your business quickly with our ready-to-use on-line store templateBoost your sales using powerful marketing tools 

Fully Customizable Design, Mobile Support

You are not limited to any predefined website design, navigation or product types. The solution is highly flexible so that it can be used for a wide variety of stores.

Also offering enhanced support for mobile websites you can build an on-line store that automatically accommodates to various mobile devices without the need for a redesign.

Start Selling Instantly

For those who want to start selling quickly, the NGRPulse E-commerce Solution comes with a ready-to-use on-line store template with easy customization and optimized layout for mobile devices.

Check out the live demo and familiarize yourself with the powerful built-in e-commerce features you can offer to your customers immediately.

Boost Your Sales Using Powerful On-line Marketing Solution

Optimize your on-line store for success, using NGRPulse’s advanced built-in On-line Marketing Solution:

• E-mail Marketing
• Web Analytics
• A/B and MVT Testing
• Marketing Automation
• Content Personalization
• Lead Scoring

Optimize Your On-line Store for Search Engines (SEO)

Want to improve your rank with Google? With NGRPulse CMS’s powerful Search Engine Optimization features, you can create highly optimized websites without even thinking about it. With automatically generated URLs, page titles and other parts of the page, you’ll be SEO-sturdy in no time.

Fully Customizable Products

Choosing the NGRPulse E-commerce Solution for your on-line store gives you a wide range of product configuration options:

• special types of products:
• downloadable products (e-products)
• bundled products
• paid membership
• donations
• custom types
• product options
• featured and related products

The NGRPulse E-commerce Solution leverages the rich content management functionality of NGRPulse CMS, which means you can control the whole product content lifecycle:

• workflow
• multiple languages
• item-level permissions
• ... and more.

Advanced Configuration Options

NGRPulse allows you to configure nearly every aspect of your website, including:

• multiple currencies
• currency exchange tables
• tax calculation
• shipping calculation
• payment options
• discounts
• checkout process
• order processing flow
• invoice formatting

... and you can even run multiple on-line stores with shared configuration on a single installation of NGRPulse CMS.

Wide Integration and Customization Possibilities

With a very flexible customization model and support for the integration of any external system, such as an ERP or CRM, the NGRPulse E-commerce Solution gives your on-line store virtually unlimited possibilities.

All existing 3rd party integrations for your store can be downloaded from NGRPulse Marketplace:

• Accounting systems
• Payment providers (PayPal Payflow Pro, eWay, SecurePay, eProcessing)
• Shipping providers (FedEx, UPS, USPS)
• Tax calculation provider (Avalara)

Payment Processing

NGRPulse allows your customers to perform on-line payments including payments by credit card. The following payment options are available out of the box:

• PayPal
• off-line payments
• payment using credits (for loyalty programs)

3rd-party payment gateway connectors (PayPal Payflow Pro, eWay, SecurePay, Sage Pay,  eProcessing).

Discounts and Promotions

You can use several types of built-in discounts:

• volume discounts per product
• discount levels assigned to your customers
• discount coupons with codes which need to be entered during the checkout process

Moreover, you can create custom providers to get more discount options or to create custom promotion logic (e.g. buy product A, get product B for free).

Order Processing, Powerful Analytics

NGRPulse E-commerce Solution allows you to keep track of all orders and the history of their processing.

30+ built-in e-commerce reports of your sales, orders, inventory, customers and other crucial statistics will certainly help you analyze, optimize and grow your success.

Easily Manage Your Website Content

Editing your website with NGRPulse is as easy as writing a document in Microsoft Word. You will love the intuitive interface as well as advanced features, such as workflow or multilingual support.

Navigate - Edit - Save

Updating your website with NGRPulse is really intuitive. All pages are organized in a tree hierarchy that reflects the site navigation, so you can easily find the page you want to edit, make the changes and click Save. It's that easy!

WYSIWYG Editor

The built-in editor provides editors with all tools they need to create and update content:

• Text formatting (bold, italics, color, font, headings, etc.)
• Insert image
• Insert movie
• Insert YouTube video
• Create link
• Insert on-line form, poll or other dynamic object
• Spell checker
• and many others

Moreover, the administrator can customize the editor toolbar based on the user role.

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Images and Media

Inserting an image into the text is as easy as clicking a button, selecting the image and resizing the image as you need. You don't have to worry about image size, even if it comes directly from your camera, since NGRPulse will automatically resize it for the required dimensions. You can also upload and publish movies, music and YouTube video.

Widgets

Widgets empower the content editors so that they can change not only the text and images, but also the layout of the page and add dynamic features, such as forms, newsletter subscription, banners, boxes with latest news, etc. It gives them more flexibility since the editors can make these changes by themselves without waiting for a developer.

Rank Higher with Search Engine Optimization (SEO)

NGRPulse allows you to build websites that are highly optimized for search engines, such as Google, and rank higher in the results due to:

• SEO friendly URLs and URL aliases
• customizable page title, keyword and descriptions
• Google Sitemap
• customizable ALT and TITLE attributes
• headings H1, H2, etc. supported in the editor
• clean (X)HTML code and CSS-based menu
• fast page load

Delegate Content Authoring without Losing Control

Web content is no longer created only in the marketing departments. With NGRPulse, you can delegate the content management to other people while keeping control over what's published. It allows you to define custom workflows for particular site sections and content types and grant users with permissions for chosen documents. All changes are tracked and you can easily figure out who modified the content. These features allow you to keep control over content quality and brand consistency.

Go Global with Multilingual Content

NGRPulse allows you to easily create websites in multiple languages. Chinese, Russian, Arabic, Hebrew and any other language are no issue due to the support for UNICODE encoding and right-to-left text. Also, NGRPulse is translated into many languages, so your colleagues in other countries can use it, too.

Maintain Brand Consistency with Page Templates

Every page in NGRPulse is based on some page template that defines the layout of the page. Then, the editors just enter the content into defined editable regions. It means the content administrators cannot break the page design. You can even decide what formatting features will be available for the editors so that they cannot for example change the font type or color.

Structured Content and Content Re-Use

If you need to publish structured documents with certain fields, such as news, press releases or product specifications, you can use custom document types. They give you full control over fields and their types and allow you to easily re-use the content across the website and display it using various transformations.

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Manage All Your Websites from a Single Point

With NGRPulse, you can manage all your websites from a single point. Whether you need a corporate site, on-line store, microsite or on-line community, you can quickly launch new sites, maintain brand consistency and share content across sites.

With NGRPulse powerful multi-site management, you can manage all your sites from a single place and deploy new sites in the matter of hours.

Content Scheduling

Want to publish a press release just on Tuesday morning at 8:00am? No problem - just set the "Publish from" field. Want to replace a special offer from your website with a standard content just at midnight without sitting at your computer? No problem - just set the "Publish to" field. NGRPulse will take care of it.

Metadata and Taxonomies

NGRPulse also offers a rich system for organizing and describing your content:

• metadata including title, description and keywords
• categories
• tagging
• related documents
• and many more

Beside these, you can use the standard content tree hierarchy to organize your content in the way it's displayed on the website or grouped to additional categories.